Goals:
"To be a major hub for international exhibitions in the Middle East & Africa"
Mission:
Satisfy customers’ and stakeholders’ needs by:
• Developing and maintaining the infrastructure, the hall complex and continuously strengthening the GOIEF resources.
• Create and promote a professional image for GOIEF.
• Marketing fairground and its services to attract reputable exhibitions.
• Developing the rules, regulations and procedure of fairs industry in Egypt
Objectives:
1. Developing and maintaining the infrastructure, the hall complex and continuously strengthening the (EECA) resources.
• Attract foreign and domestic investments (FDI).
• Facilitate FDI by changing the legal status of (EECA).
• Meet international standards (ISO).
• Permanent Maintenance.
2. Create and promote a professional image for (EECA).
• Create a new image of (EECA) according to the vision, mission and objectives.
• Develop (EECA) performance to enhance image & reputation.
• Develop corporate communication (website, brochures, logo, advertising)
• Develop Public Relations
3. Marketing fairground and its services to attract reputable exhibitions.
• Relate (EECA) activities to the MTI Trade Enhancement Strategy (products/markets).
• Assign budget to fund marketing activities and increase HR efficiency.
• Active cooperation with international exhibition organizations, private sector & exhibitions associations.
4. Developing the rules, regulations and procedure of fairs industry in Egypt.
• Transform customer relevant procedures (licenses, participation & reservation) to a "One Stop Shop” System.
• Simplify the access to rules & regulations through optional tools and channels (Brochure, CD, Website, Banners).
• Apply international quality, safety & security standards.